In the Digital World today we have may channels where you can advertise, how this differs from traditional advertisement is that you only pay when someone clicks on your AD. This can be a powerful tool if done right or can bleed your budget dry if not configured properly.
First understand that there are many channels available for Pay per click or PPC, You can advertise on Search Engines, which if you are in India would be Google (95% Market share) or you can advertise on Social Media Channels like Facebook, Instagram, Linkedin, Twitter, Snapchat etc.
As a PPC Marketing Company we deep dive into first understanding your product, then building a Buyer Persona and defining who your Target audience is.
Creating Buyer Personas: A buyer persona is a fictional representation of an ideal customer based on market research and data. It involves creating a detailed profile that includes demographics, behaviors, preferences, and motivations of the target audience. By understanding the needs, challenges, and goals of specific buyer personas, We tailor the PPC strategy and messages to resonate with the ideal customers.
Ad Copy Creation:
With the Buyer Persona ready and Keyword research done, now comes the AD Copy creation.
Crafting captivating and persuasive ad copy is an art that we have perfected. Our talented team of copywriters combines their linguistic expertise with in-depth knowledge of your industry to create compelling ad copy that captures the attention of your target audience.
We focus on highlighting your unique selling propositions (USPs) and creating a sense of urgency to drive click-through rates (CTR) and boost conversions.
Ad Campaign Setup and Optimization
Setting up an effective PPC campaign requires careful planning and strategic execution. Our PPC experts handle all aspects of campaign setup, including ad group creation, audience targeting, bid management, and ad scheduling. We continuously monitor and optimize your campaigns, making data-driven decisions to enhance performance and maximize your return on investment (ROI).
Landing Page Optimization
If we have done our work right so far, Traffic would start flowing to your Landing Page. A well-optimized landing page is critical to converting clicks into valuable leads or sales. Here our conversion rate optimization (CRO) specialists work closely with you to design and optimize landing pages that align with your PPC campaigns.
Through compelling visuals, persuasive copy, and intuitive user experiences, we ensure that your landing pages drive conversions and provide a seamless journey for your visitors.
Remarketing and Ad Extensions
To reinforce your brand presence and re-engage potential customers, we leverage the power of remarketing campaigns. By strategically displaying ads to users who have previously visited your website or expressed interest in your offerings, we keep your business at the forefront of their minds. Additionally, we make use of ad extensions, such as call extensions, site links, and structured snippets, to provide valuable information and increase ad visibility, ultimately boosting your CTR and conversions.
A well designed & executed PPC Campaign can be a game changer for your Business. Having spent Rs. 25 Crores plus in AD spend, we understand what it takes to run successful campaigns. Get in touch with us to see what we can do for your Business.